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Cookie Policy
Version 2022.10.6

We receive, and store the following types of data collected automatically through technology whenever you interact with us:

1. Cookies

1.1 What are Cookies?
Cookies are a small text file consisting of alphanumeric identifiers which are placed on your hard disk by a Web page server. The Cookies help the webpage to remember your settings such as username, language, text size, during a certain period of time.

1.2 How do we use Cookies?
Our Website uses Cookies to enable you to sign in to our services, help personalize your online experience, and facilitate the flow of placing Orders. By showing how and when our visitors use the Optimalprint Website, the use of Cookies allows Optimalprint to continue improving the Website. This Website also makes use of Cookies for traffic analysis, advertising, and anonymous demographic profiling.

1.3 What types of Cookies do we use?
We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until the expiration date or until you delete them).

The list below details the Cookies used on our Website. We have outlined who sets these Cookies and their purpose.

Category: Functionality
Party: Optimalprint
Purpose: Optimalprint uses these Cookies to enable some basic functionalities to provide a basic personalized experience while browsing, making creations and shopping on our website. Examples include remembering your login details, which products you have added to your basket, your language preferences or applying a promotional code. The information collected through these Cookies is only used for this purpose and is never shared or sold on to third parties.

Category: Strictly necessary
Party: Optimalprint
Purpose: These Cookies are essential as they enable you to move around our Website and use its features, such as accessing the checkout or viewing our designs with certain sorting. The information collected through these Cookies is only used for this purpose and is never shared or sold on to third parties.

Category: Analytical/Performance
Party: Google Analytics, Google Firebase, Facebook Analytics
Purpose: These parties use Cookies to collect data that helps us understand how people are using our Website and monitor any errors that users may be experiencing. We use this information to identify how and where we can improve the user experience. The data collected through these Cookies is anonymous.

Category: Analytical/Performance
Party: Blueshift
Purpose: We use this party to show optimal content and experience for our Website users. The Cookies used by this party enables us to identify which experiences visitors to our site have seen and how the content has performed for the visitor, this will allow us to ensure that future experiences can be further improved.

Category: Targeting
Party: Facebook, Google Adwords, YouTube, Bing, Double Click, Snapchat
Purpose: These parties use Cookies to track our own paid advertising activity. We use the information collected by these Cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking Cookies and the data taken is not confidential data or interchangeable.

Category: Targeting
Party: Awin, Tradedoubler
Purpose: Cookies are used by these parties to enable Optimalprint to meet contractual obligations to make payments to them when they introduce a new customer to Optimalprint. The data collected through these Cookies is anonymous, these third parties do not collect specific customer data and it is never shared with other third parties.

Category: Ad performance measurement and Retargeting
Party: Adform
Purpose : Cookies are placed by Adform on your browser to enable Optimalprint to evaluate the performance of online advertising campaigns (via tracking user responses to ads purchased by Optimalprint on Adform’s platform) and to place targeted ads. More specifically, the use of these cookies enables Optimalprint to distinguish between and recognize web browsers, and to store information for advertising purposes, including targeted and tailored advertising. Please note that Adform uses cookies to participate in the synching of devices across different platforms and uses cross-device linking, i.e. a feature that predicts whether cookies from different browsers or devices might be associated with each other.
Adform’s Privacy policy : Adform Product and Services Privacy Policy Adform

You can disable Adform cookies via this page

Category: Retargeting
Party: Criteo
Purpose : Cookies are placed by Criteo on your browser to enable Optimalprint to deliver personalized advertisements to you after you have left our website. More specifically, Criteo tracks browsing events, e.g. products you have viewed, put in your shopping cart and/or purchased, and truncated IP addresses, and this is used to deliver.
Criteo’s Privacy policy : Privacy Policy | Criteo

You can disable Criteoo cookies via this page

1.4 Can you block/disable/delete cookies?
You can block Cookies related to Optimalprint by not accepting the Cookies in the cookie consent bar. Alternatively, you can directly remove the Cookies in your browser, which is a good option for more advanced users.

2. Pixel Tags (Web Beacons)

These are transparent images and similar tracking scripts that are used in conjunction with Cookies to provide information about user’s interaction with our Website.

Information Collected by Our Servers
To make our Webpage and Services more useful to you, our servers, hosted by a GDPR compliant cloud provider, collects information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Analytics Tools
We use analytics tools, such as Google Analytics, Facebook Analytics and Firebase Analytics to help analyze how users use the Website. For example, Google Analytics uses Cookies to collect information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to the Website. We use the information we get from Analytics Tools only to improve the Services. Google Analytics collects only the IP address assigned to you on the date you visit the Website, rather than your name or other personally identifying information. Although Google Analytics plants a persistent Cookie on your web browser to identify you as a unique user the next time you visit the Website, the Cookie cannot be used by anyone but Google.

Social Media privacy and data practices
The Services may also include social media features (“Features”), such as the Facebook Like button, widgets, and “Share” button, or the Pinterest “Pin” button, that run on our Website. These Features may collect your IP address, the page that you are visiting on our Website, and may set a Cookie to enable the Features to function properly. Features are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy policy of the company providing them. When you choose to share information with any Social media account, you are responsible for sharing or posting such information through your social media account. Optimalprint does not share or post any information through your social media account on your behalf.

Collection of Data by Advertisers
While we do not host ads from third party advertisers on our Website, certain third parties, such as Bing and Google Adwords, may automatically collect information about your visits to our Website and other websites, such as your IP address, your ISP, and the browser you use to visit our Website (but not your name, address, e-mail address or telephone number). They do this by using Cookies, Pixel Tags or other technologies. Information collected may be used, among other things, to generally deliver advertising targeted to your interests and to better understand the usage and visitation of our Website and the other sites tracked by these third parties. You have a choice to consent that such cookies are placed on the Cookie consent bar. If you would like to opt out of tracking conducted by certain third party companies that honor such opt-outs, click here: or

We use Automatic Information to analyze trends, administer the Website, track user activities on the Website, and advertise Optimalprint’s products and services.

We may create anonymous data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you (“Anonymous Data”). We use such Anonymous Data records to analyze request and usage patterns so that we may enhance the content of the Services and improve Website navigation. We reserve the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in our sole discretion.